We Help People Get Comfortable Travelling Again
Accor has low awareness in North America.
We had to get them noticed and get people in their beds as they began to recover from the pandemic.
So we enlisted an A‑list actor to help.
Then we targeted our own newfound social awkwardness.
Creating an online training program.
That helped travellers relearn how to be human.
Packing, small talk, relaxing—it was all covered.
Each video showcased amazing Accor hotels.
And invited visitors to book their dream trip as soon as they’d relearned the basics.
The results? Revenue increased to 56% more than pre-pandemic levels.
Results
+400%
engagement vs. industry standard
+50M
in earned media
111%
increase in bookings vs pre-pandemic levels (2019)
141%
increase in revenue vs pre-pandemic levels (2019)
123%
increase room nights vs pre-pandemic levels (2019)
8M
video plays
1.5B
impressions