We Put Gamers Into The Video Game
Gamers can be ruthless.
So why would they care that 5Gum is showing up at Dreamhack, Canada’s biggest gaming conference?
Because we did what 5Gum does best: push people out of their comfort zone.
We created a surreal experience.
Gamers became the character and the controller in Gears 5.
Xbox’s biggest launch of the year.
A custom-fitted VR headset and overhead 180 camera gave the gamers a perspective they’d never seen before.
We then challenged them to collect five packages of gum from a dystopian convenience store.
Successfully solidifying 5Gum’s place in gaming culture.
Results
20,000
samples distributed
126%
of target experiences
Silver
AtOMIC Awards – Immersive Reality