We Reimagine The Sneaker Drop
More and more sneaker drops are happening online.
But House of Hoops doesn’t have a strong online retail presence.
To launch Giannis Antetokounmpo's Coming to America kicks, we had to drive directly to our storefront.
So we placed a New York City cab on the streets of Toronto, inspired by the movie that inspired the shoe.
Then we used our social channels to invite fans to follow the cab around the city.
Until it led them right to the store.
Where a lucky few took a seat on the throne.
And took home a pair of one of the hottest sneaker drops of the year.
