When Others Cancel, We Pivot
When we got told to stay home, we went all-in virtually.
The Chevrolet Good Deeds Cup became the Chevrolet Good Deeds Pitch.
Instead of asking for actions, we asked for ideas.
Ambassadors told the story of the evolution everywhere.
From morning shows to primetime to TikTok.
And we turned the winner's announcement into a reality show within a show.
Three finalists. Three full-length features, one winner.
During Canada’s premiere broadcast, Hockey Night in Canada.
