It's What Brands Do That Matters
What We Do
Who Does It
Matt Lewis
Matt Lewis was named President of Momentum Canada in 2016. Since that time, Matt has led the company to become the most awarded Experiential agency in Canada, currently ranked #2 on Cannes 2019 Global Report Card. His primary career focus has been to elevate the strategic rigor and creative focus in Experiential, Sponsorship and Shopper mediums by investing in the industry’s best tools and talent. This approach has led to the addition of Nike North America and Coca-Cola Canada to the agency roster.
Rodrigo Coelho
Rodrigo Coelho is a strategist with 17 years’ experience in integrated communication marrying business strategy, data driven context, creativity and team management. In his career with local, regional and global actuation, he has collaborated with brands in a variety of segments and business challenges such as Globosat’s (biggest broadcast group in Brazil) objective to attract audience and trade investment to their TV shows, Conti Beer’s branding concerns around youth reconnection, SKY’s (AT&T) hopes to lower churn through their Relationship platform, Havaianas’ goals for a consistent global shopper experience and Gerando Falcões’ (child care NGO) need to attract donations. Also specialized in sponsorship consultancy and activation, Coelho lived in London during 2012 Olympics and led Rio 2016 sponsorship programs for four years for Nissan, Bradesco (2nd biggest Brazilian bank), TAM (biggest Brazilian airlines) and Microsoft. His work granted Momentum Brazil three Effie Awards, a position as Juri on the local Experience Awards and a prospection plan for the Tokyo 2020 Olympics.
Patrice Pollack
Patrice began her advertising career in the fast lane, taking home Canada’s first gold in the Cannes Young Lions competition. She moved to New York City and worked under industry legends and honed her craft before moving back to Toronto. For over a decade, Patrice has impacted some of the most influential brands in the world, including Diageo, Air Canada, Nestlé, Rolex and Johnson & Johnson as well as important not-for-profit organizations like Pflag, Reel Start and the Pinball Clemons Foundation. Her ability to relentlessly pursue creative that is breakthrough, provocative and effective, while also understanding business impact, has led her to win a slew of some of the most prestigious industry awards. Patrice is passionate about building a culture with a creative mindset and a collaborative spirit. She continues to lead with the belief that an agency’s business and culture thrive when the people come first.
Jon Szpirglas
Jon is an award-winning marketer that has worked across a number of Momentum’s largest and awarded accounts, including General Motors, Coca-Cola, Nike, Converse and L’Oréal, to name a few.
A believer in progress over perfection, over his 15 year career Jon has helped clients across a wide range of categories to solve complex challenges with a collaborative, strategic and creatively led approach across experiential, sponsorship, social/digital and shopper commerce for both Canadian and international-led businesses.
Ian Kapasi
A perpetually curious marketer of 15 years, Ian’s eclectic journey has spanned both the agency and client side. He has had the incredible opportunity to build some of Canada’s most iconic brands—including TD, Hudson’s Bay, Joe Fresh and Labatt—and apply his experience south of the border as well with American legends such as Anheuser-Busch and General Motors.
Though the clients and categories he’s represented have varied, Ian prides himself on having led consistent business growth via his ability to approach challenges from unexpected angles. He has enjoyed significant awards recognition, and the excitement of a number of industry “firsts.”
A belief that being humbled builds empathy drives Ian to constantly pursue new experiences and perspectives. You never know when or from where the next big insight will come.
Antonia Goga
As Creative Director at Momentum Worldwide, Antonia’s vision for design is to tell stories in unexpected ways that will inspire and evoke an emotional response. A true believer in ideation, clear communication and honest design, her approach is simple: combine hard work with a true commitment to quality and a distinguished attention to detail as key elements in accomplishing impactful, long-lasting results. Ultimately, Antonia is seeking to make a difference, to add value and to build meaningful relationships with the clients and the people she works with. Antonia’s work has received over 100 accolades from some of the most prestigious national and international organizations, and has been featured in various design publications and exhibits around the world. She is also an active member of the design and creative community, taking part in initiatives, projects, portfolio reviews at design events and schools, as well as being involved in mentorships, participating in panels as a guest speaker and contributing as a judge to awards shows.
Notable clients include: Coca-Cola, Nike, Audi, General Motors, GMC, Chevrolet, Cadillac, Buick, Austrian Airlines, Affirm, Accor, MasterCard, Suncor, OnStar, Fido, Canadian Tire, Moosehead, Boston Pizza, RBC Royal Bank, The Association of Registered Graphic Designers (RGD).
Jared Wall
As Senior Director, Sponsorship Consulting, Jared leads sponsorship consulting efforts across agency clients to apply rigor and subject matter expertise to property evaluations, landscape audits, sponsorship strategy, property negotiations, partnership management and contract development. Over the past 10+ years, Jared has managed millions of dollars of sponsorship properties across the globe for General Motors, Labatt, Grupo Modelo, Anheuser-Busch InBev, General Mills and Manulife. Before moving over to sponsorship consulting, Jared began his career in golf working with athletes, non-profits and TaylorMade adidas Golf.
Rose Rayos
Rose has played a pivotal role in delivering campaigns for some of the most iconic brands, such as Google and Shopify, inclusive of award-winning campaigns for Virgin Mobile and Mercedes-Benz.
With over 12 years of integrated marketing and advertising experience in financial, technology, telecom, and lifestyle, as both as an account lead and project planner, she understands what it takes to not only deliver, but exceed expectations.
She is passionate about process and cross-functional collaboration. She believes that is the sweet spot where agency culture grows and the strongest ideas come to life. She is a natural born problem-solver whose approach to agency operations help brings out the best in everyone she works with.